What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad: 1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your […]

Creating content Promoting your content Measuring the results Tweaking your approach based on the data Rinse and repeat To create an effective plan, you need to figure out: Who you plan on writing for (i.e. Target Audience) What you plan on writing about (i.e. Content Topic) How often you’ll create content (I recommend at least […]

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. Pratik Dholakiya on December 6, 2016 at 9:23 am Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming […]

Top 10 SEO Blogs to Bookmark in 2015 1.moz Main topics : SEO and Inbound Marketing 2. Search Engine Land Main topics: Search Engine Marketing & Search Engines 3. Search Engine Watch Main topics: Search Engine Marketing, Paid Search Advertising (PPC), SEO 4. Occam’s Razor Main Topics: Digital Marketing, Analytics 5. Content Marketing Institute Main […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad: 1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your […]

Creating content Promoting your content Measuring the results Tweaking your approach based on the data Rinse and repeat To create an effective plan, you need to figure out: Who you plan on writing for (i.e. Target Audience) What you plan on writing about (i.e. Content Topic) How often you’ll create content (I recommend at least […]

What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions. Pratik Dholakiya on December 6, 2016 at 9:23 am Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming […]

Top 10 SEO Blogs to Bookmark in 2015 1.moz Main topics : SEO and Inbound Marketing 2. Search Engine Land Main topics: Search Engine Marketing & Search Engines 3. Search Engine Watch Main topics: Search Engine Marketing, Paid Search Advertising (PPC), SEO 4. Occam’s Razor Main Topics: Digital Marketing, Analytics 5. Content Marketing Institute Main […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

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