March 10, 2020 Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you […]

What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad:1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading […]

March 10, 2020 Portfolio bid strategies help you optimize performance across multiple campaigns. To date, portfolio strategies have been available for Target CPA, Target ROAS, Maximize clicks, and Target impression share. To make it even easier to use Smart Bidding with Search campaigns, Maximize conversions and Maximize conversion value are now both available to use with portfolios. In addition, you […]

What Are Gmail Sponsored Promotions? Gmail Sponsored Promotions are ads are a specific type of Display network ad that lives and breathes within your prospects Gmail inbox. There are two parts to the GSP ad:1) A collapsed ad that gives a quick glimpse of what your ad is about that lives at the top of your prospects reading […]

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