Creating content Promoting your content Measuring the results Tweaking your approach based on the data Rinse and repeat To create an effective plan, you need to figure out: Who you plan on writing for (i.e. Target Audience) What you plan on writing about (i.e. Content Topic) How often you’ll create content (I recommend at least […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]