Facebook Marketing

How should businesses stay connected to customers during the outbreak of COVID-19?

The COVID-19 outbreak has an increasing impact on global businesses, society and economy. It is critical for businesses to react quickly during this difficult time.

Facebook recently launched online guidebooks to help businesses, Ecommerce advertisers and retail advertisers. In these documents, Facebook advised some strategies for businesses to communicate with customers in times of uncertainty.

Below are links to the guidebooks and some key points:

·         Safe and sound: How businesses can respond to the coronavirus

~   Keep safe and informed about the latest development from the official authorities

~   Highlight important information and announcements on official channels

~   Consider using other channels/ techniques to engage with your customers

~   Be responsive to customers’ queries

~   Prepare FAQs to address common queries

·         Responding to the coronavirus: Ecommerce

~   Keep safe and informed about the latest development from the official authorities

~   Highlight important information and announcements on official channels

~   Maintain transparent communication with customers and business partners

~   Use technology to enhance efficiency

·         Responding to the coronavirus: Retail

~   Keep safe and informed about the latest development from the official authority

~   Protect the health and safety of your customers

~   Offer alternative solution to fulfill customer’s needs

~   Use technology to enhance efficiency

Hope we can get through the hard times together. Stay safe everyone!

Source: Facebook