FDC Shop

FDC shop is one specializes in home, commercial & club fitness equipments in Hong Kong. They offer a wide range of products from compact design fitness equipment to professional gym equipment and provide the professional trainer for demonstrating the product. It brings the new concept in fitness and offers the wide range of products to suit all users need.

Challenge

New Brand Strategy.  Driving traffic and a profitable return on investment (ROI). 

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 3.5~7%, which generated a number of new sales. In the campaign’s inaugural month of activity, the Cost Per Action (CPA) was reduced by 35%, surpassing the client’s target. February 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 150%.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”