How to Get Started Content Marketing Right Now

1. Creating content
2. Promoting your content
3. Measuring the results
4. Tweaking your approach based on the data
5. Rinse and repeat

To create an effective plan, you need to figure out:

Who you plan on writing for (i.e. Target Audience)
What you plan on writing about (i.e. Content Topic)
How often you’ll create content (I recommend at least once a week, but no less than once a month)
What keywords/phrases your customers are using
What your goal is (i.e. Brand build, awareness, traffic, subscribers, conversions, etc.)
What metrics you’ll track (pick one or two metrics and stick with them)